Vehicle Advertising, Is It For You?

by    Marketing & Advertising   Tuesday, November 3rd, 2020

Fact: there are 253 million cars and trucks on the roads in the U.S. If say at any point about a quarter of those cars are on the road, that means 63,250,000 are on the road, divide by 50 states that’s 126,500 cars on the road at any given time in each state. Obviously these numbers differ and places like New York surely have more cars that the middle of Wyoming, but the point is no matter where you are, there are going to be others around you in their vehicles.

There are millions of small businesses and large ones at that popping up in the U.S. every year. With all this competition, don’t you think it’s time to consider a new method of advertising to get your company noticed? This is where all those random car facts come in, it’s time to consider vehicle advertising!

Think about the exposure billboards get every day. If you get the right location you can reach thousands of people in a matter of hours! Now imagine if that billboard was moving, driving around through town reaching all the more people. Is that the type of advertising you’d want for your business? If so, you should really look into vehicle advertising, and I’ll cover some of the most popular options to help you make the best decision.

Wraps:

I’m sure you’ve noticed those cars with crazy graphics and their brand name written all over them. These are called wraps and are typically large vinyl sheets with graphics printed that cover a large portion if not all of the vehicle to turn it into a literal moving billboard. This is the most expensive option and requires special knowledge of how to place them so as not to distort the image on the many faceted surface of your vehicle. Most people are concerned with the removal of these, but if done correctly with the right product, they will leave your paint job unharmed and can actually help to preserve it.

Vehicle Lettering and Graphics:

The first example of this I always think of is your local landscaper. Chances are they have a generic white truck and have placed vehicle lettering on it so that customers are aware of who they are when they show up to your house. Like wraps, vehicle lettering is make out of a durable, weather proof vinyl which is placed on the vehicle. Unlike wraps, these graphics are typically only letters and small logos or images that are cut out of the vinyl so that they do not cover large portions of the vehicle. Prices on lettering depend on how much of the vehicle you’re covering and the number of colors. Most printers will cost by the foot or line.

Magnets:

If you’re thinking that sticking a giant sticker on your car isn’t for you, magnets is probably your best option. These are great for realtors or others who may use their personal vehicle as a company car. Vehicle magnets can come in different shapes and sizes and are essentially an oversized business card that you place on the side of your car. The benefit of magnets is that they can easily be removed and reused so long as they are properly cared for. I would not recommend taking them on and off on a daily basis as this could wear down the magnet quickly. Storage is also very important in that you should always keep it flat so it lays properly, most stick it on their fridge or filing cabinets. You also need to be sure that you clean the area the magnet will be sticking to before you place it on. A dirty car can result in a lost magnet if it falls off going down the road.

No matter which option you choose, vehicle advertising is a great way to get your business noticed!


Source by Joey K. Duplin

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