What Are Backlinks?
Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.
Why Are Backlinks Important?
Backlinks are basically votes from other websites. Each of these votes tells search engines: “This content is valuable, credible and useful”.
So the more of these “votes” you have, the higher your site will rank in Google and other search engines.
Link building is the process of actively acquiring backlinks. It’s a niche specialty of SEO that takes a lot of practice.
The importance of link building
The cornerstones of SEO are keyword research, on-page optimization, and acquiring backlinks. Doing one without the others will hamper your results. But among these, acquiring backlinks is probably the most important. Links are not just good for SEO. They can also be good for creating awareness and driving traffic. Link building should be a major part of your SEO strategy.