Logo Design

Top 10 Most Expensive Logos

The importance of a logo—5 reasons you must have one

1. Reveals your identity

2. Invites new customers to get to know you

3. Distinguishes you from the competition

4. Facilitates brand loyalty

5. Can be everywhere

The World’s Most Expensive Logos

1. Symantec Brand & Acquisition – $1,280,000,000

2. British Petroleum Logo & Marketing – $210,000,000

3. Accenture Logo Design – $100,000,000

4. Posten Norge (Rebrand) – $55,000,000

5. Australia & New Zealand Banking Group (ANZ) Logo – $15,000,000

6. BBC Logo (Redesign) – $1,800,000

7. CitiBank Logo Design – $1,500,000

8. Pepsi Logo Redesign – $1,000,000

9. London 2012 Olympics Logo – $625,000

10. City of Belfast – $280,000

10 Fun Facts About World's Most Famous Logos

1. When the Nike branding team settled on the swoosh, Knight said he “didn’t love it, but it will grow on me.”

2. The first McDonald’s restaurant was opened by Richard and Maurice McDonald in 1937. But it was in 1952 when the arches were first introduced to the brand.

3. The famous lettermark logo was created by Gucci’s son, Aldo, to represent his father’s initials. To further highlight its extravagance, the Gucci logo is also said to symbolize the links of a bracelet.

4. This famous script logo of Coca Cola was designed by the founder’s bookkeeper, Frank Mason Robinson who said that the two “C”s would look fabulous in advertising.

5. The original logo of Instagram was designed by its CEO Kevin Systrom himself.

6. The brand colors of Dove - white, blue, and an intensified gold are meant to evoke feelings of tenderness, clarity and luxury. These are all common visions to think about for a company that was a pioneer in using “real women” in their ads.

7. The yellow color in National Geographic's logo is said to represent the sun, which shines everywhere around the world, like the channel’s global reach.

8. Because of its similarity to the Olympic rings, Audi was sued by the International Olympic Committee in 1995 at International Trademark Court. Audi won the case.

9. The Apple symbol we know today was the only option produced by Janoff. Since Apple was a startup at the time, there was no design brief and no time or money for an alternative.

10. Lego’s name is derived from an abbreviation of the Danish words “leg godt,” meaning “play well.”  Even as kids, logo associations begin to form in our tiny little brains.

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